In 2004, Habitat for Humanity's international board of directors came to the in-house art department I managed, requesting the ultimate design job: a complete redesign and redevelopment of our global logo and identity system. Over the next year, I led a team of local and international designers in developing a system built on user-input that considered the applications and culture of our more than 2,000 locations in then 95 countries. After the new design, system, and online tools were launched in 2005, I traveled worldwide to roll it out and speak to the importance of branding in nonprofit work, culminating with a presentation at the 2006 American Marketing Association national conference. I count this project as one of the greatest honors I've had as a professional designer and director.

The World of Hope: It starts at home campaign is a five-year, $3.9 billion campaign currently underway at Habitat for Humanity International. Undertaken by affiliates in countries around the world, the campaign acts as a federation of smaller campaigns, and needed a robust, flexible identity that reflected local fundraising goals while maintaining organizational consistency. Together with a talented writer, we created a theme meant to remind donors of the importance of a simple, decent place to live in acting as a foundation for better health and improved education and literacy, thus appealing to a broader range of philanthropists. One of the largest campaigns initiated by a nonprofit, the World of Hope campaign has facilitated some of the largest gifts in Habitat's history.

The face we show the world, researching and building identity design systems that capture the heart and personality of an organization has got to be my favorite design activity.

These are projects I undertook as a US Peace Corps volunteer living in Kenya. Teaching HIV/AIDS education at a local technical college, I had a blast engaging the students in employing the power of graphic design and advertising to influence positive change in their lives.